Andrew uses complex back-end solutions to create elegant customer-facing experiences. That's the best way I can describe his work. He thinks through the entire funnel and builds systems that feel simple to the end user, even when the logic underneath is sophisticated.
We needed a checkout flow that could handle multiple product types, payment plans, and upsells without confusing the customer. Andrew built a system that routes people through the right path based on what they select, applies the correct pricing, and triggers the right follow-up sequences. It works flawlessly.
Our onboarding used to be a mess. New customers would get lost, miss important steps, and churn early. Andrew built an automated onboarding sequence that guides people through setup, checks their progress, and sends reminders when they stall. Completion rates went up significantly and support tickets went down.